Ready. Set. Go! Your own approach to online reputation management will be dependent on your career goals and personal comfort level with becoming visible online... Here are some excerpts from Kirsten Dixson's article Ideally, everyone would invest in a customized online portal for his or her personal brand (see examples at http://www.kirstendixson.com/portfolio.html). When you have your own blog or website designed, you have total control over how you present yourself. However, if you have limited time or funds, you may be wondering what you can do to establish or extend your online brand quickly and economically. Here are five free resources (some also have paid services):
1. www.Naymz.com. Think of Naymz as the 411 to your online identity. Not only can you create a profile, but you can also point people to all the other online content that you want them to see. This includes your other social media profiles (i.e. Facebook, Twitter, YouTube, etc.), websites, articles and relevant links.
2. www.BusinessCard2.com. BusinessCard2 is a virtual business card that is designed to show up in your search results. In addition to a downloadable vCard with contact information, you can include a bio, recommendations and attachments such as a resume, presentations, articles and photos.
3. www.LinkedIn.com. LinkedIn is a must for every business professional, and it’s not just a networking tool. Create your profile at LinkedIn, and make it public. Chances are that you already have a LinkedIn profile, but you haven’t gotten it ready for public consumption. LinkedIn has good “Google juice,” so your public profile will typically rank high in the results when someone searches for your name.
4. www.VisualCV.com. VisualCV takes having your resume online to the next level by allowing you to back up your achievements with proof of your performance. Think of it as an online, multimedia executive portfolio that is template-like in design (your site looks like all the other VisualCVs). You can upload or link to relevant content that supports your claims and also control who sees what.
5. www.Alltop.com. If you’ve read Kirsten Dixson's book or any of her previous articles, you know that she strongly advocates publishing articles or posting thoughtful blog comments related to your area of expertise. Searching Alltop will help you find the websites and blogs that would be effective in reaching your target audience.